About Us

We are a couple of guys that love Costa Rica. From studying over there to working as soccer coaches, we fell in love with the country, the people, the food, and the culture. And since we don’t live there (yet), we wanted to bring that passion back home with our Costa Rican themed brand. Pura Vida is not just a saying, it is a lifestyle. And we have put that lifestyle into our gear. Laid back but bold, practical yet playful, we created items with an outdoor life in mind.So whether you are lounging on the beach, cruising the ocean, or running those pesky errands, we have your apparel. Pura Vida, friends. Pura Vida

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